If we look at Molson they actually have more breweries in the USA than in Canada. How about Roots? Their website screams Canadian, however in reality only 40% of their goods are actually made in Canada (the other 60% are made in China, Peru and India).
The article, Not Made in Canada shows that Canadian brands, who have their headquarters in Canada, are not primarily selling products made in Canada. For example: Le Chateau (40% made in Canada), Jacob (20%), Reitmans (0%), and Lululemon (undisclosed).
To tie this in with underwear, La Senza does not disclose the percentage of lingerie they make in Canada but most of their labels say Cambodia, Sri Lanka and Bangladesh. When researching men’s underwear on Google the first brand to come up is Dylan Ribkoff which is made completely in Canada.
As the global marketplace is becoming even more competitive, companies are producing products for cheaper by outsourcing labour and using foreign resources. However, does this come at a price? In my opinion, consumer perception and quality are affected when Canadian companies have products that are not made in Canada. At the end of the day, it’s all about trust in the sense that consumers are willing to pay more for a brand they trust.
What are your views on products that are actually made in Canada? Do you care where your clothing is made? Do you agree the idea in the image below?
- Michelle











