How does one think of having business in the underwear industry?

Imagine a moment in your life where you desperately want to start your own business but have no idea what to build your business on.  Then one day, while going to the bathroom, you pull down your pants and receive a moment of clarity.  Odd place to receive a moment of clarity isn’t it?  Yet, for Dylan Ribkoff, this is how it happened.  Being an entrepreneur at heart and working for his grandfather’s company, Joseph Ribkoff, Dylan always dreamed to one day have a company of his own. However, at the time, the idea of “what” to build a business on was still unclear.  His idea came to him during that very moment during a flight to England.  While going to the washroom, he realized that of all the pieces of clothing he wore, his underwear was the one thing he felt ashamed of.  Then he remembered his shopping experience for the pair of underwear that he was wearing.  His experience was awful because on one end he would find all the same homogenous looking undergarments and on the other hand he would find the erotically over-designed undergarments with tacky slogans. That’s when it hit him, there isn’t a big market for high-end prestigious underwear lines.  Women had already quite a selection, but men were out of luck.  

Thus began Dylan’s journey to make a name for himself in the market.  By producing undergarments using high-end cotton and more flexible spandex for upscale comfort, Dylan marches his way in the market by promising quality in his entire production. In addition, being in Montreal and having his product build locally is another reason to acknowledge his success as his company respects its country of origin, Canada.

- Audrey

Did you ever wonder why so many of our Clothes are made of Cotton?

Many of us know that our clothes are made of cotton, but only few of us know where cotton comes from and why so many of our clothes and garments are made from this textile.

What is Cotton?

Cotton fiber grows around the seeds of the cotton plant which is called GenuseGossypium. When it grows, it takes the form of a little bowl which purpose is to facilitate the spreading of seed dispersal. As almost all species, you can find many different species of cotton around the globe, which all have different characteristics. Cotton grows in warm region of the globe; you can find some in America, in Africa, in Asia, and in almost every tropical and subtropical region of the world.  

Why Cotton in our clothes?

The reasons that make cotton one of the most preferred fabrics of the clothing industry is that it is both breathable, which makes it comfortable for people when it's hot, and that it is also very easy to dye. Both of these characteristics make cotton very popular in the clothing industry, as style is almost always expressed with colors, and as people are more than often concerned with clothes that won’t make them suffocate. A final thought about cotton is that it is a natural fabric. That makes it less harming to people who are sensitive to certain chemical used in the production of other fabrics.

Knowing this, we can understand why almost all of our clothes, our T-shirts, hoodies, underwear and socks contain cotton.  However, cotton doesn’t only have advantages. You have probably noticed that it wrinkles and shrinks when you wash them and put them in the dryer. That would be the reason why cotton is frequently blended with other fabrics such as polyester and Lycra, in order to give it the benefits of both cotton and the other fabric.

I hope you that you have enjoyed reading my article and that you have learned something new about cotton. Don’t hesitate to leave a comment J  

- J.F.