Jewellery, Flowers and Underwear?

Hey guys,

This post is about statistics and numbers that Statistics Canada published concerning Valentine's Day. The thing that surprised me is the amount of money spent on V-day gifts. Without looking the website, if I asked you which gift items were purchased the most, you would say.. flowers, jewellery, teddy bears or chocolates. Wrong!!

According to Statistics Canada, people spent $580 billion on men's underwear, sleepwear and hosiery in 2009. Second highest was $3.1 billion for the total value of stationery, office supplies, card, gift wrap and party. Finally third place was for jewellery and watches sold - $2.8 billion. Those who received sleepwear and underwear might have a great night on Valentine's Day. 

I am surprised that Canadian citizens spend more money on gift wraps and cards than expensive rings and necklaces. I believe that it is a good idea to give underwear because they are not so expensive compared to jewellery. Plus, unlike bouquets of flowers, those products are very useful and durable since we need to use them every day.

Therefore ladies, I suggest to offer your man a fresh pair of underwear for Valentine's Day. Maybe you can try to invest a bit more into soft, high quality boxers. Just saying :)

Which gifts would you give to your loved one? Leave your comment below.

Please check out Dylan's website for more product details
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- Annick

Sex and Your Underwear!

Have you ever wondered how what you wear under your slacks affects your love life?

If you’re a man that believes that when you go on a date, your underwear's don’t matter because your lady will only see your undies once who have reached your end game. 

Unfortunately, you're completely wrong! You couldn't even begin to imagine the affect that men's underwear may have on women.

Luckily, Isabel Pen; writer of Men’s Fitness has given us some helpful tips for all the men out there who want to pick up their game.

TIP #1: Get Rid of Girl Repellent: We want to attract the ladies after a successful night out, not scare them away.

TIP #2: Enforce Quality Control: Just like you wouldn’t wear a ripped up suit to go to work, don’t leave the house with hoses in your skivvies.

TIP #3 Lose the Funny Stuff: You’re a grown man, not a kid anymore. Let it be emphasized by your wardrobe; as well as your underwear.

TIP #4 Consider The Material: Looking good is always important, but you also got to consider comfort for time to time. Get yourself the perfect fit!

TIP #5 Ditch the Tighty Whities
: Rejuvenate yourselves, don’t go for old men shivvies. Keep it young and fresh!

TIP #6 Don't Overcompensate: Don’t make the brand of the undies steal the show; leave that up to your junk. Avoid the tacky brands.

TIP #7 Avoid Being Flamboyant: At the end of the day, the goal is to impress the women. Just keep it simple and avoid anything to kinky.

Hence, a good place to start shopping for the perfect men's underwear is at Dylan Ribkoff. Find different pairs of underwear for any occasion. If it's to impressing the ladies or just for a night out on the town, Dylan Ribkoff's fresh and fashionable shivvies got you covered. 

- Carlo

Your Mom Sleeps Naked...and so does your Dad!

This article put together by Julianna Rae has a very catchy title that may bring up some surprising images that I’m sure you wouldn’t like to think about. It does discuss many interesting points regarding underwear. I’m only going to highlight a few key points but the image below is definitely worth reading if you want some fun facts on underwear.

Firstly, how does this article relate to promoting underwear? It was found that 31% of people wear underwear to bed and it’s mostly in the age range of 18-24. Underwear is essential in our everyday wardrobes and now essential at night as well. This is great for an underwear line like Dylan Ribkoff because they are targeting university students and teenagers around this and they focus on comfort but also fashion.

A second interesting point is that 64% own underwear for a reasonable amount of time, whereas 25% own them for over 5 years and 11% own them for over 10 years. Meaning that we are constantly looking for new underwear that is good quality and will last. Bottom line: underwear is an investment. Therefore a company like Dylan Ribkoff that actually cares about their customers and what they want is a key feature to success.

Finally, underwear is a hot holiday gift. So if you’re looking for a gift idea for your boyfriends, spouses, siblings, or even if you want to get yourself a gift, why not check out Dylan Ribkoff shop around for simple yet bold underwear. There’s a great variety of styles and colors. All their products are made in Canada using high quality fabrics that will last!

- Michelle