Saturday, October 22, 2011

Your Mom Sleeps Naked...and so does your Dad!

This article put together by Julianna Rae has a very catchy title that may bring up some surprising images that I’m sure you wouldn’t like to think about. It does discuss many interesting points regarding underwear. I’m only going to highlight a few key points but the image below is definitely worth reading if you want some fun facts on underwear.
Firstly, how does this article relate to promoting underwear? It was found that 31% of people wear underwear to bed and it’s mostly in the age range of 18-24. Underwear is essential in our everyday wardrobes and now essential at night as well. This is great for an underwear line like Dylan Ribkoff because they are targeting university students and teenagers around this and they focus on comfort but also fashion.
A second interesting point is that 64% own underwear for a reasonable amount of time, whereas 25% own them for over 5 years and 11% own them for over 10 years. Meaning that we are constantly looking for new underwear that is good quality and will last. Bottom line: underwear is an investment. Therefore a company like Dylan Ribkoff that actually cares about their customers and what they want is a key feature to success.
Finally, underwear is a hot holiday gift. So if you’re looking for a gift idea for your boyfriends, spouses, siblings, or even if you want to get yourself a gift, why not check out Dylan Ribkoff shop around for simple yet bold underwear. There’s a great variety of styles and colors. All their products are made in Canada using high quality fabrics that will last!

- Michelle

20 comments:

  1. Great job guys! Love the blog so far, keep up the great work! I checked out the Dylan Ribkoff sit and they have awesome underwear. I'm definetly gonna buy some as gifts thanks to this post.

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  2. Another interesting point in that article/image is that 67.7% of women prefer that their men wear Just Boxers to bed.
    Obviously women want their men's underwear to be SEXY and men want their underwear to be COMFORTABLE. From what I saw and read on Dylan Ribkoff's site I think his underwear are GREAT!

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  3. Alison I think what u said is so true. if us guys wear our underwears to bed then we need comfort and if we are with our girlfriends then we also want them to be attractive. From what I see, DK's underwear look like they fit well and look cool. I love the colors they offer cause they are so out there. I wanna buy the MANIWAKI pair that's onsale!

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  4. Indeed, underwear is a great gift idea for men since we will get to see it on him later on, and not some old underwear thats over 10 years!
    Very interesting facts !! Looking forward to future posts.

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  5. Nothing makes a women feel good like a nice pair of undies, lol. I think they are the best gift to give and receieve. I checked out the site and liked what I saw. Thanks for letting me know about it!

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  6. That's such an interesting article, and the underwears look great. I'm looking forward to other articles from you guys!

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  7. I love that underwear is a HOT holiday gift!! Totally would be getting myself some gifts from Dylan Ribkoff if he had a women's line!!

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  8. Thanks everyone for all your feedback! My group and I really appreciate it!

    In relation to this article...what do you guys wear to bed? Underwear, pjs or do you go naked? Let me know! :)

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  9. I usually wear boxer briefs mostly to bed! your blog is fun :)

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  10. This was a very informative and great post! i enjoyed reading it!
    I wear calvin klein 92% cotton 7% lyrca / or 90/10 cotton/spandex and the other 1% is the mystery ingredient
    I am very satisfied with them, and they always look fashionably and trendly. I also get alot of compliments from girls for my boxer collection
    I do enjoy spending more on my underwear because it makes me feel good about myself. Also i feel like im taking care of my body!

    I am willing to try Dylan Ribkoff's underwear, i have seen them at simons before and thought the designs were BOLD!

    I usually sleep in the nude or with a pair of boxers

    Thank you for the great read! and keep up the good work!
    i would be interested in reading more blogs about this brand

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  11. Interesting article! I love the picture with the statistics. I love when my boyfriend wears just boxers to bed. Or when he's walking around the apartment shirtless with his sweatpants and the elastic band is showing, that's friggin hot.

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  12. Interesting article. I was actually looking to buy my boyfriend something for his birthday and I think I just found the perfect gift! DK seems to be all about sexiness and comfort which I know he will love!

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  13. Love the blog! Great info...maybe I WILL be giving underwear for christmas now! I totally agree that many people between 18-24 sleep in their underwear...it's so comfy! Yet at the same time, gives a "sexy" feel...as long as you aren't wearing "granny panties" ;) Good job, keep up the good work and I can't wait to read more about this seductive yet required piece of clothing!!! :P

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  14. This is really great information about something so crucial-- I mean, underwear is something so common and trivial that it is sometimes disregarded by many other fashion blogs.
    The stats provided are pretty interesting-- I found the part that people only put on sleepwear right before bed shocking. I forsure thought that that would be the first thing people did after a day at school/work.

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  15. so interesting - never thought about this before, but this is a great article :)

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  16. I am really suprised to learn that some guys keep their boxers for a period of time aslong as 10 years... Wow, poor girlfriends :)

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  17. Some interesting facts.. Who would of thought! I still like sleeping with my pjs.

    C.I.

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  18. Omg , I definitely have to wear underwear when I sleep or else I feel like I don't have any control on myself. But i wouldn't mind having my boyfriend sleeping naked next to me.

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  19. This article rocks! I feel like sleeping naked all the time now! Even if I'm well-surrounded! Maybe if my house is on fire, I may loose my house but gain a phone number!

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  20. My bf sleeps exclusively in underwear because he finds it gets quite hot under his covers.. Like this article!!

    A.N.

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